ISBN 9789350710111,Business Communication

Business Communication

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ISBN 9789350710111
Publisher

Taxmann Publications Pvt Ltd

Publication Year 2012
ISBN-13

ISBN 9789350710111

ISBN-10 9350710110
Binding

Paper Back

Edition 4th
Number of Pages 608 Pages
Language (English)
Subject

Business

A Comprehensive text book on Business Communication for MBA, BBA, B.Com., ICSI (Foundation) & other Professional Courses.

Written in easily readable style, the book is divided into the following six parts:
Part 1 - Communication - An Overview
Part 2 - English for Effective Business Communication
Part 3 - The Art of Business Letter Writing
Part 4 - Intra-Organizational Communication
Part 5 - External Communication
Part 6 - Essay Writing

Table Of Contents
Part 1 Communication an overview
Chapter 1 : Communication : Its Meaning And Nature
Chapter 2 : Importance And Purpose Of Communication
Chapter 3 : Dimensions Of Communication
Chapter 4 : Channels Of Communication : Formal Vs. Informal
Chapter 5 : Patterns Of Communication Or 'Communication Nets' In Organisations
Chapter 6 : Means/Media Of Communication : Importance Of Verbalization Or Use Of Words
Chapter 7 : A Look At Some Prominent Trade Names
Chapter 8 : Verbal Communication : Oral
Chapter 9 : Telephone Conversation
Chapter 10 : Verbal Communication : Written
Chapter 11 : Non-Verbal Communication : Kinesics Or Body Language
Chapter 12 : Non-Verbal Communication : Para language Or Paralinguistic
Chapter 13 : Non-Verbal Communication : Proxemics Or Space Language, Time Language & Surroundings
Chapter 14 : Non-Verbal Communication : Sign Language - Visual And Audio Elements
Chapter 15 : Culture And Communication
Chapter 16 : Functions Of Communication
Chapter 17 : Emotional Intelligence
Chapter 18 : Conflict And Negotiation
Chapter 19 : Group Decision-Making
Chapter 20 : Presentations And Interviews
Chapter 21 : Speeches : Prepared Vs. Impromptu
Chapter 22 : Communication And Customer Care/Customer Relations
Chapter 23 : Business Etiquette
Chapter 24 : Advertising
Chapter 25 : Communication For Public Relations
Chapter 26 : Corporate Communication
Chapter 27 : Technology Of Business Communication
Chapter 28 : Ethics And Values In Business Communication
Chapter 29 : Barriers And Breakdowns In Communication
Chapter 30 : Guidelines For Effective Communication
Part 2 English for effective business communication
Chapter 31 : Business English Or English For Business?
Chapter 32 : Tips for Clear Writing
Chapter 33 : Tips for Persuasive Writing
Chapter 34 : Avoiding Substandard Writing
Chapter 35 : Punctuation
Chapter 36 : English Spelling
Chapter 37 : English Pronunciation
Chapter 38 : Ways to Enrich Vocabulary
Chapter 39 : Some Foreign Words and Phrases
Chapter 40 : American English and Some Recent Additions to English Vocabulary
Chapter 41 : Some Common Idioms and Phrases
Chapter 42 : Abbreviations and Acronyms
Chapter 43 : Numerals
Chapter 44 : Documentation and Research Tools
Part 3 The Art of Business Letter Writing
Chapter 45 : Essentials of Effective Correspondence
Chapter 46 : The Layout of a Business Letter
Chapter 47 : Planning the Letter
Chapter 48 : Kinds of Business Letter
Chapter 49 : Enquiries and Replies
Chapter 50 : Placing and Fulfilling Orders
Chapter 51 : Complaints and Follow Up
Chapter 52 : Status Enquiries
Chapter 53 : Collection or dunning Letters
Chapter 54 : Sales Letters or Offers
Chapter 55 : Goodwill Letters, Greetings, etc.
Chapter 56 : Circular Letters
Chapter 57 : Applications for Employment
Chapter 58 : Employment Related Correspondence (Other Than Application)
Chapter 59 : Correspondence of a Company Secretary
Chapter 60 : Correspondence with Banks
Chapter 61 : Import-Export Correspondence
Chapter 62 : Insurance Correspondence
Chapter 63 : Agency Correspondence
Chapter 64 : Correspondence with Government Authorities
Chapter 65 : Representations to Public Authorities, Trade Associations and Chambers of Commerce
Part 4 Intra-Organisational Communication
Chapter 66 : Memoranda
Chapter 67 : Notices, Circulars and Orders
Chapter 68 : Staff Suggestions and Complaints
Chapter 69 : Correspondence with Regional/Branch Offices
Chapter 70 : Agenda and Minutes
Chapter 71 : Summarising or Precis Writing
Chapter 72 : Report Writing-1
Chapter 73 : Report Writing-2
Chapter 74 : Proposal Writing
Chapter 75 : Periodical Publications for Internal Circulation
Part 5 External Communication
Chapter 76 : Press Releases and Notices
Chapter 77 : Invitations to Tender and Bid, Auction Notices, etc.
Chapter 78 : Expression of Interest (EOI)
Chapter 79 : Press Conferences, Exhibitions, Launches
Chapter 80 : Magazines, Brochures, etc.
Chapter 81 : Mailshots and Reply Coupons
Chapter 82 : Advertisements for Senior Positions
Chapter 83 : Telegram, Telex, Fax Messages, Cellphone SMS, Electronic Mail, Blog and Twitter
Chapter 84 : Internet and E-Commerce
Chapter 85 : Brands vis-a-vis Social Networking
Part 6 Essay Writing
Essay Writing
Qualities of a Good Manager
Economic Reforms and The Future of Indian Industry
Role of Consultancy Organizations
The Consumer Movement in India
The Qualities of a Successful Entrepreneur
Small Scale Industries
Computers in Business
Handling Customer Complaints
Indian Tourism Industry
The Uses and Abuses of Advertising
Multinationals in India
Trade Fairs
Science and Industry
Industrial Pollution
Business Morality
The Expanding Role of a Company Secretary
The Quality of Life and Economic Development
The Emergence of New Financial Institutions
Media in Advertising
Tackling the Problem of Unemployment
Public Relations In India Today
The Problem of Unaccounted Money
Suggested Reading
Index
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