ISBN 9780070620155,Business Communication : Building Critical Skills

Business Communication : Building Critical Skills

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ISBN 9780070620155

Tata McGraw - Hill Education

Publication Year 2006

ISBN 9780070620155

ISBN-10 0070620156


Edition 3rd
Number of Pages 580 Pages
Language (English)


This text takes a hands-on approach. Its innovative module structure allows students and instructors to focus on specific skills. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job. Salient Features: Chapters open with thought-provoking questions that act as learning objectives Good and bad examples are given of all message types Full-page letter and memo examples are included throughout the text "Site to See","FYI" and "Instant Replay" boxes are integrated with the text Cases for both individual and team activities are included at the end of each unit