ISBN 9789351342960,Business Communication : Connecting in a Digital World

Business Communication : Connecting in a Digital World



Tata McGraw - Hill Education

Publication Year 2015

ISBN 9789351342960

ISBN-10 9351342964

Paper Back

Edition 13th
Number of Pages 816 Pages
Language (English)

Business communication & presentation

The book takes a unique problem-solving approach, the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals careful analysis of the communication problem, development of an audience focused solution and clear, correct use of language and visuals.

Salient Features
Problem-solving approach along with an increased focus on Communication Technologies and Cross - Cultural Communication.
Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios and special book-end appendices.
Comprehensive adaptation includes features such as culture vignettes, Notes from India and communication cases