ISBN 9780070146808,Business Communication : Making Connections In A Digital World

Business Communication : Making Connections In A Digital World


Kathryn Rentz


Times Group Books



Times Group Books

Publication Year 2009

ISBN 9780070146808

ISBN-10 0070146802


Number of Pages 748 Pages
Language (English)

Business & management

Business Communication provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book.

Salient Features

Enhanced communication model ? adapted to achieving business related goals through communication
Expanded section on proposals ? covering different purposes, types, and strategies of proposals
Focus on technology ? virtual presentations, text messages, blogs, and web-based applications
Part One: Introduction
1. Communication in the Workplace

Part Two: Fundamentals of Business Writing
2. Adaptation and the Selection of Words
3. Construction of Clear Sentences and Paragraphs
4. Writing for Effect

Part Three: Basic Patterns of Business Messages
5. The Writing Process and an Introduction to Business Messages
6. Directness in Good-news and Neutral Messages
7. Indirectness in Bad-news Messages
8. Indirectness in Persuasive Messages
9. Strategies in the Job-search Process

Part Four: Fundamentals of Report Writing
10. Basics of Report Writing
11. Report Structure: The Shorter Forms
12. Long, Formal Reports
13. Graphics

Part Five: Other Forms of Business Communication
14. Informal Oral Communication
15. Public Speaking and Oral Reporting

Part Six: Cross-Cultural, Correctness, Technology, Research
16. Techniques of Cross-cultural Communication
17. Correctness of Communication
18. Technology-enabled Communication
19. Business Research Methods