Tata Mcgraw Hill Education Private Limited

Publication Year 2010

ISBN 9780070682153

ISBN-10 0070682151


Number of Pages 308 Pages
Language (English)


This book has been written to cater to the needs of the undergraduate students. It presents, in a simple and student friendly manner, the introductory concepts and tools of standard microeconomics and its application in the process of business and management decision-making. Key Features Tailor-made for University of Madras and other universities of South 1 region Rich pedagogy making it more student friendly Current and up to date Simple language and lucid style TABLE OF CONTENTS 1. Economics: An Introduction 2. Business Economics: Definition, Nature, Scope and Concepts 3. Demand: Meaning and Determinants 4. Elasticity of Demand 5. Demand Forecasting 6. Supply: Law, Determinants and Equilibrium 7. Theory of Consumer Behavior: Demand, Diminishing Marginal Utility and Equi-Marginal Utility 8. Theory of Consumer Behaviour: Indifference Curve Approach 9. Laws of Production 10. Cost and Break-Even Analysis 11. Market Structure

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