ISBN 9789325974159,Business, Entrepreneurship And Management (For Delhi University)

Business, Entrepreneurship And Management (For Delhi University)


Rao V SP



Vikas Publishing House

Publication Year 2014

ISBN 9789325974159

ISBN-10 9325974150


Edition 2nd
Number of Pages 252 Pages
Language (English)


Business, Entrepreneurship and Management is primarily meant to serve as a basic reading material for students pursuing the 4-year degree programme introduced by the University of Delhi. The book tries to understand the entrepreneurial brain and what makes it different. It has explored and distilled vast amount of information-from books, articles, research papers, online resources and case studies into a concise form. The divide between theory and practice has been bridged by presenting textual matter with appropriate doses of research evidence, as well as practical examples.

New in this Edition
Thoroughly revised and restructured to meet the students' requirements
Inclusion of new topics like intrapreneurship, risk bearing, franchising business, and e-commerce vs m-commerce
Additional exercises and study aids, including skill development exercises and question bank

Key Features
Innovative presentation, with real-life examples and practical insights
Contemporary and research-based text
Covers time-tested principles and basic concepts, as well as emerging ideas, evolving theories, latest techniques and fast-changing procedures and practices
Covers the global and Indian scenario