ISBN 9788131731635,Business Market Management (B2B) : Understanding, Creating, And Delivering Value

Business Market Management (B2B) : Understanding, Creating, And Delivering Value


Pearson India

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ISBN 9788131731635
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ISBN 9788131731635

Pearson India

Publication Year 2010

ISBN 9788131731635

ISBN-10 8131731634


Edition 3rd
Number of Pages 496 Pages
Language (English)


Anderson Builds The Book Around A Framework Of Understanding, Creating, And Delivering Value.

The Third Edition Of This Text Retains The Framework For Understanding, Delivering, And Creating Value That Was Established In The First Edition, Giving The Readers A Framework For Understanding The Topic.

Viewed From An International Perspectiverather Than A Purely American Onebusiness Market Management Draws Upon Best Business Practices, Allowing Readers To Understand Cultural And Regional Differences. Topics Include: Market Sensing, Understanding Firms As Customers, Crafting Market Strategy, Managing Market Offerings, Business Channel Management, Gaining Customers, And Sustaining Reseller And Customer Relationships.