ISBN 9781259097966,Business Marketing

Business Marketing



Tata McGraw - Hill Education

Publication Year 2014

ISBN 9781259097966

ISBN-10 125909796X


Edition 4th
Number of Pages 1060 Pages
Language (English)


The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today's businesses. Book Features: Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others Comprehensive Online Companion Website (OLC) to include Power Point Presentations (more than 300 slides) and Case Notes (For Integrated Book-end Cases) Table of Contents: Part I : Overview And Financial Environment Financial Management: An Overview The Financial System Part II : Financial Analysis And Planning Financial Statements, Taxes and Cash Flow Financial Statement Analysis Funds Flow Analysis Break-Even Analysis and Leverages Financial Planning and Forecasting Part III : Fundamental Valuation Concepts Time Value of Money Valuation of Securities Risk and Return Part IV: Capital Budgeting Techniques of Capital Budgeting Project Cash Flows Risk Analysis in Capital Budgeting The Cost Of Capital Part V : Capital Structure And Dividend Polices Capital Structure and Cost of Capital Planning the Capital Structure Dividend Policy and Share Valuation Dividend Policy: Practical Aspects Part VI : Long-Term Financing Sources of Long-Term Finance Raising Long-Term Finance Securities Market Part VII : Working Capital Management Working Capital Policy Cash Management Credit Management Inventory Management Working Capital Financing Part VIII : Special Topics Leasing, Hire Purchase and Project Finance Mergers, Acquisitions and Restructuring International Financial Management Risk Management: Introduction to Financial Engineering