ISBN 9781259026614,Business Marketing: Concepts And Cases

Business Marketing: Concepts And Cases



Tata McGraw - Hill Education

Publication Year 2013

ISBN 9781259026614

ISBN-10 1259026612


Number of Pages 672 Pages
Language (English)

Budgeting & financial management

Business Marketing provides conceptual and contextual inputs for taking quality decisions for business marketing strategies. Comprehensively written, it provides knowledge of the vast diversity of products and markets of business marketing. The examples and cases provided in this book mirror the ground realties of Indian industries which helps the reader to deal with everyday managerial situations. The seamless treatment of concepts makes this book ideal for students from India, other developing countries as well as for anyone who wants a global outlook with an Indian perspective.