Wiley India Pvt Ltd
New groundbreaking business models are what our generation needs to grow. Business Model Generation is a book which perfect for people who want to adopt new models to create revenue and value in business.
Summary of the Book
Business Model Generation is complete handbook for those people want to bring about a change in their business by adopting and implementing new business models. This book includes practical innovation techniques which are used by leading companies across the world.
About the Authors
Alexander Osterwalder is an author, speaker and strategy consultant. He owns a blogwww.businessmodelalchemist.com which talks about business model innovation. Companies like IBM, 3M, Ericsson and Capgemini use business strategies described in Business Model Generation co-authored by Osterwalder.
Yves Pigneur is an author and professor at the Information Systems Institute of the University of Lausanne, Switzerland. Pigneur’s research has been published in over fifty books and refereed journals.201