ISBN 9780415817400,Business Model Innovation

Business Model Innovation

Author:

Allan Afuah

Publisher:

Routledge

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ISBN 9780415817400
Publisher

Routledge

Publication Year 2014
ISBN-13

ISBN 9780415817400

ISBN-10 0415817404
Binding

Paperback

Edition 2nd
Number of Pages 384 Pages
Language (English)
Subject

Business & management

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from: Crowdsourcing and open innovation Long Tails Social media Disruptive technologies Less-is-more innovations Network effects Scarcity of complementary capabilities The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation.
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