ISBN 9781847940131,Buyology

Buyology

Publisher:

Random House

Rs385 Rs550 30% OFF

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9781847940131
Check delivery information
 
ISBN 9781847940131
Publisher

Random House

Publication Year 2009
ISBN-13

ISBN 9781847940131

ISBN-10 1847940137
Binding

Paperback

Number of Pages 272 Pages
Subject

Advertising & society

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

More from Author

Scroll