ISBN 9781847940131,Buyology

Buyology

Publisher:

Random House

Rs550

Publisher

Random House

Publication Year 2009
ISBN-13

ISBN 9781847940131

ISBN-10 1847940137
Binding

Paperback

Number of Pages 272 Pages
Subject

Advertising & society

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
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