ISBN 9780743235921,Call Of The Mall

Call Of The Mall

Publisher:

Simon & Schuster

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ISBN 9780743235921
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ISBN 9780743235921
Publisher

Simon & Schuster

Publication Year 2004
ISBN-13

ISBN 9780743235921

ISBN-10 0743235924
Binding

Paperback

Number of Pages 227 Pages
Language (English)
Subject

Business

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't. About the Author Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
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