ISBN 9780062399977,Captivology : The Science Of Capturing People’S Attention

Captivology : The Science Of Capturing People’S Attention

Author:

Ben Parr

Publisher:

HarperCollins

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ISBN 9780062399977
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ISBN 9780062399977
Publisher

HarperCollins

Publication Year 2015
ISBN-13

ISBN 9780062399977

ISBN-10 0062399977
Binding

Paperback

Number of Pages 256 Pages
Language (English)
Subject

Psychology

"Why are we captivated by sites like Facebook and Instagram, but couldn’t care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective? And why can’t anyone seem to ever get the attention of their kids? InŽ Captivology, Ben Parr, former editor ofŽ MashableŽ and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Insightful and practical, CaptivologyŽwill change how you tell your kid to clean her room, deliver your next presentation, convince the world to support your cause, or attract users to your product."

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