ISBN 9781259026560,Cases In Business Marketing

Cases In Business Marketing

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ISBN 9781259026560
Publisher

Tata McGraw - Hill Education

Publication Year 2013
ISBN-13

ISBN 9781259026560

ISBN-10 1259026566
Binding

Paperback

Number of Pages 448 Pages
Language (English)
Subject

Budgeting & financial management

Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, off-shoring and cross-functional coordination.