Publisher |
PHI Learning |
Publication Year |
2016 |
ISBN-13 |
9788120352285 |
ISBN-10 |
9788120352285 |
Binding |
Paperback |
Number of Pages |
416 Pages |
Language |
(English) |
Weight (grms) |
780 |
preface part one: introduction growth of international business and globalisation. Part two: operational objectives and means—choosing an international competitive strategy. Forms of operations. Part three: challenges—national differences facing operations. Linkages among countries. Stakeholders: their concerns and actions. Part four: managing the international value chain—global manufacturing and supply chain management. International marketing. Payments and collections. Part five: controlling international operations—risk management and asset protection. Choosing where to operate. Governance of operations. Part six: individual and company concerns— ethical and socially responsible behaviour. Careers in international business. An atlas. Glossary. Photo credits. Company, trademark and organization index. Name index. Subject index.
Sullivan Daniel P.
PHI Learning