ISBN 9780749448967,Cheap (The Real Cost Of The Global Trend For Bargains, Discounts & Consumer Choice)

Cheap (The Real Cost Of The Global Trend For Bargains, Discounts & Consumer Choice)

Publisher:

Kogan Page Limited

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ISBN 9780749448967
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ISBN 9780749448967
Publisher

Kogan Page Limited

Publication Year 2007
ISBN-13

ISBN 9780749448967

ISBN-10 0749448962
Binding

Paperback

Number of Pages 208 Pages
Language (English)
Subject

General

In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years - in some cases, by more than 20 per cent. The choice of products on offer is immense, and customers are inundated with a vast range of goods, costing very little money.

In this compelling, powerful and shocking account of society's greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as easyJet, Wal-Mart, Aldi, Hennes and Mauritz, and Disney and reveals some substantial paradoxes in their business strategies.
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