ISBN 9788175545885,Cheap: The Real Cost of the Global Trend For Bargains, Discounts & Consumer Choice

Cheap: The Real Cost of the Global Trend For Bargains, Discounts & Consumer Choice

Publisher:

Kogan Page Ltd

Rs295

Publisher

Kogan Page Ltd

Publication Year 2012
ISBN-13

ISBN 9788175545885

ISBN-10 8175545887
Binding

Paper Back

Number of Pages 206 Pages
Language (English)
Subject

Consumer issues

In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years in some cases, by more than 20 per cent. The choice of products on offer is immense, and customers are inundated with a vast range of goods, costing very little money.

In this compelling, powerful and shocking account of society s greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as easyJet, Wal-Mart, Aldi, Hennes and Mauritz, and Disney and reveals some substantial paradoxes in their business strategies.
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