ISBN 9780750680134,CIM Coursebook 06/07 Strategic Marketing Decisions

CIM Coursebook 06/07 Strategic Marketing Decisions

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F.A. Davis Company

Publication Year 1995

ISBN 9780750680134

ISBN-10 075068013X


Edition 3rd
Number of Pages 930 Pages
Language (English)

Engineering: general

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

* Written especially for the Strategic Marketing Decisions module by the CIM senior examiner and a leading expert in the field
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam