ISBN 9780070146839,Communication for Retail Professionals

Communication for Retail Professionals

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ISBN 9780070146839

Tata McGraw - Hill Education

Publication Year 2009

ISBN 9780070146839

ISBN-10 0070146837

Paper Back

Number of Pages 320 Pages
Language (English)


This book provides a clear, accessible and focused instruction with sufficient self-study material on fundamentals of communication for retail professionals, effective communication strategies, and verbal interaction skills for business. The book has a practitioner's perspective with a lot of examples and real-life situations from retail organizations.

Salient Features

Extensive coverage of all areas of retail communication with a focus on principles, processes, and applications
Comprehensive discussion of retail communication techniques and strategies
Step-by-step discussion with examples and illustrations
Boxed exhibits and case lets

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