ISBN 9788179929421,Competitive Strategies For Service Business

Competitive Strategies For Service Business


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ISBN 9788179929421

Jaico Publishing House

Publication Year 2008

ISBN 9788179929421

ISBN-10 8179929426


Number of Pages 248 Pages
Language (English)

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In Competitive Strategies for Service Businesses, author, entrepreneur, and business consultant Deborah C. Sawyer illuminates the many forms of competition in service businesses, identifies the most important information resources for competitive intelligence (CI), and provides a practical framework for detecting and studying competitors in order to gain competitive advantage. While much has been written about competition in product manufacturing and marketing, managers of service firms face different and more complex issues - not least among them the pivotal role of human expertise in the business. Competitive Strategies for Service Businesses is the first book to fully explore the specific challenges and opportunities of service competition.