In a clear and systematic manner, this book presents an exhaustive exposition of the various dimensions of industrial economics. The focus of the book is on understanding the behaviour of business firms under different market conditions. The concepts and tools of economic analysis relevant for business decision-making have been explained in detail. Both theoretical description and empirical research have been duly emphasized. Mathematical analysis has been used only where necessary for better clarity. Salient features Thoroughly updated text A new chapter on Advertising Strategy Expanded discussion of industrial policy and capital market in India Econometric techniques for measurement of industrial efficiency Enlarged treatment of several topics including organizational and market structures, economies of scope and gravity index with all these features; this is an ideal text for both undergraduate and postgraduate students of economics, engineering, and commerce and business management.