ISBN 9780070473812,Consumer Behavior

Consumer Behavior

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ISBN 9780070473812

Tata McGraw - Hill Education

Publication Year 2001

ISBN 9780070473812

ISBN-10 0070473811


Number of Pages 816 Pages
Language (English)


This book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level,with the purpose of blending both concepts and application from the field of consumer behavior. No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major.