ISBN 9788131706367,Consumer Behavior And Mgmt.Decisi

Consumer Behavior And Mgmt.Decisi

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ISBN 9788131706367
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Dorling Kindersley (India) Pvt Ltd *

Publication Year 2007

ISBN 9788131706367

ISBN-10 8131706362


Language (English)

Web / Internet databases

For Consumer Behavior, Buyer Behavior, and high-level undergraduate or MBA courses. Scientific, sophisticated, yet readable, Kardes approaches the subject of consumer behavior by using a rigorous sientific orientation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making. Thus, investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.

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