ISBN 9788190867573,Consumer Behaviour

Consumer Behaviour

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ISBN 9788190867573

Gen Next Publication

Publication Year 2009

ISBN 9788190867573

ISBN-10 8190867571

Hard Back

Number of Pages 324 Pages
Language (English)

Business & management

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field