ISBN 9789351197805,CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR

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ISBN 9789351197805
Publisher

Dreamtech Press

Publication Year 2015
ISBN-13

ISBN 9789351197805

ISBN-10 9351197808
Binding

Paperback

Number of Pages 404 Pages
Language (English)
This book encompasses all possible aspects of consumer behavior understood and studied so far. The book has been divided into Two parts. The First Part of the book (including chapters 1 to 10) comprehensively covers various topics under the ambit of consumer behaviour studies. The Second Part of the book (including chapters 11 to 16) has been dedicated to consumer behaviour peculiar to particular sectors. Individual chapters have been dedicated to develop an understanding of changing consumer trends and behaviour often seen in rural, retail and service sectors. Due to an increase in the trend of online buying in India, online buyers' behaviour and factors influencing online buyer behaviour, have also been included in the book.

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