ISBN 9780071078108,Consumer Behaviour : Text And Cases

Consumer Behaviour : Text And Cases



Tata McGraw - Hill Education

Publication Year 2012

ISBN 9780071078108

ISBN-10 007107810X


Number of Pages 448 Pages
Language (English)


This book aims to discuss consumer behaviour in an easy-to-understand and student friendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject. Salient Features Comprehensive coverage to meet the requirements of business management students studying this subject Student-friendly approach simple and easy to understand format Facilitates knowledge of the subject matter with a focus on examination Most cases and examples in the Indian context to enable easy comprehension Adequate cases / examples from the international context as per the requirements of the subject TABLE OF CONTENTS Chapter 1: Consumer Behaviour An Introduction Chapter 2: Models Of Consumer Behaviour And Decision Making Chapter 3: Consumer Personality Chapter 4: Consumer Attitude Chapter 5: Consumer Motivation Chapter 6: Consumer Learning And Memory Chapter 7: Consumer Perception Chapter 8: Influence Of Social Classes On Consumer Behaviour Chapter 9: Influence of groups on consumer behavior Chapter 10: Decision Making Process Chapter 11: Consumer Communication Process Chapter 12: Relationship Marketing And Consumer Behaviour Chapter 13: Market Segmentation Chapter 14: Consumerism And Consumer Movements- A historical Perspective Chapter 15: Organisational Customer And Buying Behaviour