ISBN 9780387980188,Consumer-Driven Demand and Operations Management Models

Consumer-Driven Demand and Operations Management Models

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ISBN 9780387980188
Publisher

Ingram Publisher Services

Publication Year 2009
ISBN-13

ISBN 9780387980188

ISBN-10 0387980180
Binding

Hardback

Number of Pages 514 Pages
Subject

Production & quality control management

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
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