ISBN 9788175155596,Consumerism In Indian Consumer Banking

Consumerism In Indian Consumer Banking

Author:

Ekta Verma

Rs160

Publisher

Galgotia Publication

Publication Year 2007
ISBN-13

ISBN 9788175155596

ISBN-10 8175155590
Binding

Paperback

Number of Pages 280 Pages
Language (English)
Subject

Banking

CONTENTS: Foreword; Preface; Acknowledgment; Consumerism in India : Preambles and Perspectives; Review of Leterature; Reasearch Design and Methodology; Role Effectivencess of Consumer Organisations in Strengthening Consumerism in Indian Consumer Banking; Role Effectivencess of Media in Strenghening Consumerism in Indian Consumer Banking; Role Effectivencess of Bank Customers in Strenghening Consumerism in Indian Consumer Banking; Strategy for Strenghening Consumerism in Indian Consumer Banking; Bibliography; Annexure
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