ISBN 9780070671089,Contemporary Management

Contemporary Management



Tata McGraw - Hill Education

Publication Year 2009

ISBN 9780070671089

ISBN-10 0070671087


Edition 5th
Number of Pages 840 Pages
Language (English)


The cutting-edge 5th Edition continues to redefine what principles of management texts should look, sound, and feel like. As an author team Gareth Jones and Jennifer George are uniquely qualified to write about both the strategic and organizational challenges managers face. Contemporary Management is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research. Through a variety of examples from small, medium, and large companies it shows the reader how those ideas are used by practicing managers. A hallmark of this text is its focus on the "Manager as a Person,"which discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems. Key Features Expanded and updated coverage of Ethics, Diversity & Culture Management in the Movies Integration of Key Themes A Chapter on Ethics and Social Responsibility A chapter on Diversity Two sequential chapters on Strategy