ISBN 9780631231363,Contemporary Strategy Analysis - Concepts, Techniques, Applications

Contemporary Strategy Analysis - Concepts, Techniques, Applications


John Wiley & Sons



John Wiley & Sons

Publication Year 2001

ISBN 9780631231363

ISBN-10 0631231366


Edition 4th
Number of Pages 568 Pages
Language (English)

Medical physics

Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.
Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technologya new section on the "New Economy" and what it means for competition and profitthe incorporation of recent contributions to strategy theory and strategy practice including: - the creation and development of organizational capability