ISBN 9788126554508,Contemporary Strategy Analysis : Text and Cases

Contemporary Strategy Analysis : Text and Cases



Wiley India Pvt Ltd

Publication Year 2015

ISBN 9788126554508

ISBN-10 8126554509


Edition 8th
Number of Pages 840 Pages
Language (English)

Strategic Planning

In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including-post-financial crisis adjustment, the continuing rise of China, India and Brazil and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.
The Tools of Strategy Analysis
Business Strategy and the Quest for Competitive Advantage
Corporate Strategy
About the Author

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan and a Visiting Professor at Georgetown University. He is British and has taught for many years in North America at Georgetown, UCLA, California Polytechnic and University of British Columbia. He has worked with leading companies such as Nortel, American Express, Zurich Financial Services and Lockheed Martin.

Table of Contents : -
Preface to Eighth Edition
Guide to Web Resources

Part I - Introduction
The Concept of Strategy

Part II - The Tools of Strategy Analysis
Goals, Values and Performance
Industry Analysis - The Fundamentals
Further Topics in Industry and Competitive Analysis
Analyzing Resources and Capabilities
Organization Structure and Management Systems - The Fundamentals of Strategy Implementation

Part III - Business Strategy and the Quest for Competitive Advantage
The Sources and Dimensions of Competitive Advantage
Industry Evolution and Strategic Change
Technology - Based Industries and the Management of Innovation
Competitive Advantage in Mature Industries

Part IV - Corporate Strategy
Vertical Integration and the Scope of the Firm
Global Strategy and the Multinational Corporation
Diversification Strategy
Implementing Corporate Strategy - Managing the Multibusiness Firm
External Growth Strategies - Mergers, Acquisitions and Alliances
Current Trends in Strategic Management