ISBN 9781422126738,Copycats

Copycats

Rs1230 Rs1295 5% OFF

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9781422126738
Check delivery information
 
ISBN 9781422126738
Publisher

Harvard Universal Press

Publication Year 2010
ISBN-13

ISBN 9781422126738

ISBN-10 1422126730
Binding

Hardback

Number of Pages 256 Pages
Subject

Management & management techniques

In the business world, imitation gets a bad rap. We see imitating firms as \'me too\' players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation. It shows how savvy imitators generate huge profits.

More from Author

Scroll