ISBN 9780070499492,Corporate Creativity : The Winning Edge

Corporate Creativity : The Winning Edge

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ISBN 9780070499492
Publisher

Tata McGraw - Hill Education

Publication Year 2003
ISBN-13

ISBN 9780070499492

ISBN-10 0070499497
Binding

Hardback

Number of Pages 374 Pages
Language (English)
Subject

Business

The book draws on global research for insights on organizational creativity. The premise of the book is that in order to thrive tomorrow, we need to create visionaries today who can see and seize opportunities and not be daunted or be petrified by the adversities. We need to better understand the nature of creativity in the workplace and learn to harness it effectively in organizations.

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