ISBN 9789339205805,Corporate Information Strategy And Management : Text And Cases

Corporate Information Strategy And Management : Text And Cases



Tata McGraw - Hill Education

Publication Year 2014

ISBN 9789339205805

ISBN-10 9339205804


Edition 8th
Number of Pages 799 Pages
Language (English)


Corporate Information Strategy And Management: Text And Cases 8/E By Applegate, Austin, And Soule Is Written For Students And Managers Who Desire An Overview Of Contemporary Information Systems Technology Management. This New Edition Examines How Information Technology (It) Enables Organizations To Conduct Business In Radically Different And More Effective Ways. The Authors Objective Is To Provide Readers With A Better Understanding Of The Influence Of Twenty-First Century Technologies On Business Decisions. The 8Th Edition Discusses Todays Challenges From The Point Of View Of The Executives Who Are Grappling With Them. This Text Is Comprised Of An Extensive Collection Of Harvard Business Cases Devoted To Information Technology.

Key Feature :-

New And Updated Cases That Align Itself With The Current Year. Case Studies Are Provided At The End Of Each Module To Enable Discussion Of The Issues That Twenty-First-Century Executives Must Address
Reorganization Of Chapters To Better Fit The Model Of An Advanced Mis Course
New Discussion Of How To Frame The Business Case For It And Measure Business Value And Governance
New Discussion In The First Module Discusses The Impact Of It On Organizational Capabilities And Leadership