ISBN 9788132117742,Corporate Reputation Decoded : Building, Managing and Strategizing for Corporate Excellence

Corporate Reputation Decoded : Building, Managing and Strategizing for Corporate Excellence


Asha Kaul

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ISBN 9788132117742

SAGE Publications Ltd

Publication Year 2014

ISBN 9788132117742

ISBN-10 8132117743


Number of Pages 325 Pages
Language (English)

Information Technology

Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategizing for CR. It also discusses various aspects of CR - companys stakeholders, situations demanding CR interventions and the impact of a companys culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C - Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.