ISBN 9780761936282,Corporate Social Responsibility in India

Corporate Social Responsibility in India

Rs675

Publisher

SAGE Publications Ltd

Publication Year 2008
ISBN-13

ISBN 9780761936282

ISBN-10 0761936289
Binding

Paperback

Number of Pages 352 Pages
Language (English)
Subject

Management

Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices and researches in economically developed countries have also been used extensively. As the Indian industry begins to enter international markets, it is going to be imperative to integrate CSR with business goals for long-term sustainability and healthy economic, social and environmental impact. The book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as philanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses. Table of Contents Preface Introduction Triple Bottom Line CSR Reports CSR Projects Tax Break on CSR Expenses CSR Report Assurance Appendixes Index
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