ISBN 9788132119685,Cracking the Creativity Code : Zoom in Out in Framework for Creativity, Fun and Success

Cracking the Creativity Code : Zoom in Out in Framework for Creativity, Fun and Success



SAGE Publications Ltd

Publication Year 2014

ISBN 9788132119685

ISBN-10 8132119681


Number of Pages 180 Pages
Language (English)


Creativity is an acquired skill, one that improves with practice. Cracking the Creativity Code shows you how!
This book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse. 
In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone. 
Reinvigorate your personal creativity machines - once turned on, it will generate an unending stream of novel ideas that can change the world. 

Table of Contents

Your Brain as a PC
Your Imagination: The Tool That Is Beyond Our Imagination
Taking the Imagination Elevator to the Land of Unlimited Possibilities
Creativity in Action: Stories to Aspire and Inspire
So - How in the World Do You Create?
Build Your Creativity Muscles: 10 + 1 Exercises for Heavy-Lifting Change-the-World Innovators
What Scholars Know about Creativity: A Journey Through the Literature
On Becoming Walter Mitty: The Fun of Imagining
The Last Chapter: How Come Nobody Thought of That Before?
Epilog: There Is Always More Than One (Right) Way…