ISBN 9780749466145,Creating the Strategy

Creating the Strategy

Rs495

Publisher

Ingram Publisher Services

Publication Year 2012
ISBN-13

ISBN 9780749466145

ISBN-10 0749466146
Binding

Paperback

Number of Pages 248 Pages
Subject

Sales & marketing

A guide that brings together important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, it introduces various methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance.

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