ISBN 9781856175227,Customer Relationship Management

Customer Relationship Management

Rs595

Publisher

Elsevier Publishing Company

Publication Year 2008
ISBN-13

ISBN 9781856175227

ISBN-10 1856175227
Binding

Paperback

Edition 2nd Revised edition
Number of Pages 522 Pages
Subject

Sales & marketing

Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives.
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