ISBN 9788177226225,Customer Relationship Management: Concepts & Application

Customer Relationship Management: Concepts & Application

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Dreamtech Press

Publication Year 2007

ISBN 9788177226225

ISBN-10 8177226223


Number of Pages 368 Pages
Language (English)
The Book Aims To Contribute Knowledge /Experience Acquired In Crm To The Body Of Work Already Available. It Helps Students /Practitioners And General Management To Understand Dimensions Of Crm /Relationship Marketing) In Achieving Strategic/ Operational Objectives Of Service Delivery Whether In Commercial Or Public Service Domain It Serves As A Text Book With Easy-To-Understand Concepts And Applications-Giving Practical Insights Into Current Best Practices In Various Service Verticals. The Emerging Topics Covered Include Customer Satisfaction Measurement Systems - Different Approaches & Guidelines And.Crm Certification Standard - A Framework For Service Industry

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