ISBN 9788126528059,Customer Relationship Management: Integrating Marketing Strategy And Information Technology

Customer Relationship Management: Integrating Marketing Strategy And Information Technology

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ISBN 9788126528059
Publisher

Wiley India Pvt Ltd

Publication Year 2012
ISBN-13

ISBN 9788126528059

ISBN-10 8126528052
Binding

Paper Back

Number of Pages 200 Pages
Language (English)
Subject

Marketing

Preface
About the Authors
The Nature of Customer Relationship Management
Understanding Customer Differences
Information Technology and Collecting Customer Data
The CRM Data Warehouse
Customer Loyalty
Customer Retention Strategies
Winback and Acquisition Strategies
Sales Force Automation and Automated Customer Service Centers
The Basics of Data Mining, Online Analytical Processing and Information Presentation
Measuring Customer Satisfaction and Loyalty
Issues for Implementing CRM Systems
Business Index
Subject Index
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