ISBN 9788126545810,Data Driven Marketing For Dummies

Data Driven Marketing For Dummies

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ISBN 9788126545810

Wiley India Pvt Ltd

Publication Year 2014

ISBN 9788126545810

ISBN-10 812654581X


Number of Pages 312 Pages
Language (English)

Computer Engineering

Data Marketing For Dummies Helps Companies Use All The Data At Their Disposal To Make Current Customers More Satisfied, Reach New Customers And Sell To Their Most Important Customer Segments More Efficiently. Topics Covered Include: Identifying The Common Characteristics Of Customers Who Buy The Same Products From Your Company Tips On Using Data To Predict Customer Purchasing Behavior Based On Past Performance Using Customer Data And Marketing Analytics To Predict When Customers Will Purchase Certain Items Information On How Collected Data Can Help With Merchandise Planning Grouping Customers For Easier Market Targeting

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