ISBN 9788126534722,Data Mining Techniques: For Marketing, Sales, And Customer Relationship Management, 3Rd Ed

Data Mining Techniques: For Marketing, Sales, And Customer Relationship Management, 3Rd Ed

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ISBN 9788126534722
Publisher

Wiley India Pvt Ltd

Publication Year 2012
ISBN-13

ISBN 9788126534722

ISBN-10 8126534729
Binding

Paperback

Number of Pages 888 Pages
Language (English)
Subject

Computer Engineering

When Berry And Linoff Wrote The First Edition Of Data Mining Techniques In The Late 1990S, Data Mining Was Just Starting To Move Out Of The Lab And Into The Office And Has Since Grown To Become An Indispensable Tool Of Modern Business. This New Edition-More Than 50% New And Revised- Is A Significant Update From The Previous One, And Shows You How To Harness The Newest Data Mining Methods And Techniques To Solve Common Business Problems. The Duo Of Unparalleled Authors Share Invaluable Advice For Improving Response Rates To Direct Marketing Campaigns, Identifying New Customer Segments, And Estimating Credit Risk. In Addition, They Cover More Advanced Topics Such As Preparing Data For Analysis And Creating The Necessary Infrastructure For Data Mining At Your Company.
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