ISBN 9780333937150,Debashish_Branding Concepts - Debashish.

Debashish_Branding Concepts - Debashish.


MacMillan India

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MacMillan India

Publication Year 2002

ISBN 9780333937150

ISBN-10 0333937155

Paper Back

Number of Pages 212 Pages
Language (English)


The process of marketing which includes 'product, pricing, promotion, and place' helps the process of brand formation. However, none of these on isolation or together define the complete 'process of brand formation'. These do not provide a structured and complete process. The process of brand formation, i.e. branding, is very critical and demands its own identify, structure, and distinct place in a marketer's 'things to do'. Branding: Concepts And Process attempts to provide a branding process. It introduces certain concepts and 'how to do' perspective in the context of making a brand out of a product. It links up various activities involved in the process and presents a copyright model-Branding.

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