ISBN 9781422124826,Design-Driven Innovation

Design-Driven Innovation

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ISBN 9781422124826
Publisher

Harvard Universal Press

Publication Year 2009
ISBN-13

ISBN 9781422124826

ISBN-10 1422124827
Binding

Hardback

Number of Pages 288 Pages
Subject

Business innovation

Think of game-changers like Nintendo\'s Wii or Apple\'s iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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