ISBN 9781422177808,Design of Business

Design of Business

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ISBN 9781422177808
Publisher

Harvard Universal Press

Publication Year 2009
ISBN-13

ISBN 9781422177808

ISBN-10 1422177807
Binding

Hardback

Number of Pages 208 Pages
Subject

Business innovation

Most companies yearn to come up with a game-changing innovation like Apple\'s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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