ISBN 9788132105770,Designing and Managing a Research Project : A Business Student's Guide

Designing and Managing a Research Project : A Business Student's Guide

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ISBN 9788132105770
Publisher

SAGE Publications Ltd

Publication Year 2010
ISBN-13

ISBN 9788132105770

ISBN-10 813210577X
Binding

Paperback

Edition 2nd
Number of Pages 296 Pages
Language (English)
Subject

Research methods: general

A research guide designed for today?s business student This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis. New to this Edition - Expanded coverage of the planning stage in Chapter 6, ?Planning the research Project,? provides examples, web resources, and discussions of practical issues such as costing and resources - Chapter 5,?Ethical Considerations,? now includes discussion of online research and technology to help students understand the ethical issues associated with their research project. Key Features - Students are asked to work through a hypothetical project (a case study on establishing a new campus restaurant) to hep them identify the issues that they will need to consider in their own research - End-of-chapter questions assist students in considering the advantages and disadvantages of a particular approach to their project An Instructor Teaching Site at www.sagepub.com/polonskyinstr2e includes PowerPoint slides, guidance on using the end-of-chapter questions, sample answers for the case questions, and teaching tips. This guide is ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration. Table of Contents Preface I: THE FOUNDATIONS Introduction Choosing a Topic The Role of the Supervisor Group Dynamics and the Role of Conflict Ethical Considerations II: UNDERTAKING THE RESEARCH Planning the Research Project Literature Review Data Gathering Qualitative Data Analysis Quantitative Data Analysis Establishing Recommendations III: COMMUNICATING THE RESULTS Presenting the Results Writing the Report Oral Presentations Concluding Remarks Index
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