ISBN 9780749462246,Develop Your Marketing Skills

Develop Your Marketing Skills

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ISBN 9780749462246
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ISBN 9780749462246
Publisher

Ingram Publisher Services

Publication Year 2010
ISBN-13

ISBN 9780749462246

ISBN-10 0749462248
Binding

Paperback

Number of Pages 176 Pages
Subject

Sales & marketing

A user-friendly guide that is suitable for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.
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