ISBN 9780748624737,Development Communication

Development Communication

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ISBN 9780748624737

Wiley Black Publisher

Publication Year 2009

ISBN 9780748624737

ISBN-10 0748624732


Number of Pages 254 Pages
Language (English)


In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the?major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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